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Creating your account

Getting started4 min readUpdated November 2026
On this page
  1. How do I open the sign-up screen?
  2. How do I sign up with my email?
  3. How do I confirm my email?
  4. What do I enter next?
  5. How do I choose my first profile?
  6. What does the You’re in screen do?
  7. My email isn’t accepted
  8. What if I closed the app before I entered the code?
  9. Can I sign up with Google, Apple or my phone number?

To create an account, you need an email address and a password. We email you a 6-digit code to confirm the email. Then you add your name, date of birth and a user ID, and choose your first profile.

You must be 18 or over. You do not need a phone number.

In the appMenuSign inSign Up

How do I open the sign-up screen?

There is no Sign Up button on the home screen. The sign-in card opens when you tap something that needs an account, like the heart on an item or Follow. You can also open it from the menu.

  1. Tap Menu next to the search bar.
  2. Tap Sign in.
  3. Tap the Sign Up tab. Or tap Sign up free under the Sign In button.

You can leave the card at any time with the ✕ at the top right.

How do I sign up with my email?

  1. On the Join XO Bestie card, type your Email.
  2. Type a Password.
  3. Tick the box that says you agree to the XO Bestie Terms of Use and Privacy Policy.
  4. Tap Continue.

Continue stays grey until the email looks right, the password meets the rule, and the box is ticked. The links in the sentence open the Terms of Use and the Privacy Policy.

What password can I use?

Your password must have:

  • 8 to 64 characters
  • at least one number
  • at least one special character, like ! or #
  • no spaces

It cannot be a very common password. It cannot contain your user ID or the first part of your email.

A meter under the box reads Weak, Fair, Good or Strong. It is only advice. A weak password that meets the rules is still accepted. Tap the eye to show or hide what you typed.

What is the invite code?

If someone invited you, tap I have an invite code and type it. It is optional. A code that does not work does not stop you from signing up. You can only enter it while you sign up.

How do I confirm my email?

We send a 6-digit code to your email. Your account is not made until you enter it.

  1. Open the email and find the code.
  2. Type or paste the code into the six boxes.
  3. Tap Verify email.

The code lasts 10 minutes. You have 5 tries. If you do not get it, tap Send again after the countdown. Only the newest code works. To fix a typo in your email, tap Use a different email.

If the code does not work, see Why can’t I verify my email or phone number?.

What do I enter next?

After the code, finish two short steps.

  1. Type your First name and Last name.
  2. Type your Date of birth as MM/DD/YYYY.
  3. Choose your User ID.
  4. Tap Next.
  • Names can be up to 30 characters. They cannot have numbers or symbols.
  • You must be 18 or over, and the year must be 1950 or later.
  • Your user ID has 8 to 30 characters: lowercase letters, numbers and underscores. The app shows Available or Taken. Try another. as you type.
  • You can sign in with your user ID or your email. Choosing it here starts the 14-day wait before you can change it. See Changing your user ID.
  • If the app cannot tell where you are, it also shows a Marketplace box. Only United States can be chosen for now.

Next stays grey until every field is right. Nothing is saved until you tap it.

How do I choose my first profile?

On Step 2 of 2, you pick how you want to use XO Bestie. Choose one.

  1. Tap the description that fits you best: Bestie, Brand / Boutique, Beauty Pro or Creator.
  2. Read the recommendation card.
  3. Tap Continue, then Finish. On a tablet or a wide screen it is one button, Finish.

Beauty Pro makes a Service Provider profile. Not sure which to pick? See Which profile is right for me?. You can go back and change your mind. Nothing is made until you leave the You’re in screen.

What does the You’re in screen do?

The You’re in screen says your profile is ready. You have two choices:

  • Complete my profile opens Edit Profile, where you add a picture, Display Name, Profile Name and bio.
  • Skip for now — start shopping takes you to the home screen.

Both choices create your profile. Your profile gets a Profile Name made by the app. You can change it right away in Edit Profile. See Editing your profile picture, banner, name and bio.

My email isn’t accepted

That email may already have an XO Bestie account. Sign in instead, or tap Forgot password?. See I can’t sign in.

What if I closed the app before I entered the code?

Your account does not exist yet. Sign up again with the same email. We send a fresh code.

Can I sign up with Google, Apple or my phone number?

No. You sign up with an email and a password. You can add a phone number later. See Adding or changing your phone number.

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